Casey Terrell Named 2023 Franchise CMO Gamechanger

Casey Terrell

Krystal executive joins first-ever ranking by Entrepreneur

ATLANTA, GA — Krystal Chief Marketing Officer Casey Terrell was recently named a Top 50 Franchise CMO Gamechanger by Entrepreneur. This is the first time that the publication has released this list featuring the most influential marketers in franchising. Terrell has extensive food and beverage marketing experience with notable brands including Focus Brands, Anheuser-Busch, Le Pain Quotidien, Outback Steakhouse, and Burger King. He joined Krystal as Chief Marketing Officer this past summer.

“I am incredibly honored to be recognized by Entrepreneur and to join an impressive group of marketing executives for the Top 50 Gamechanger list,” said Casey Terrell, Chief Marketing Officer for Krystal Restaurants LLC. “These are very exciting times for Krystal as we explore new ways to reach and connect with our audiences. We’re making bold moves and growing our presence. I’m honored to be part of the brand’s evolution and to be steering the company on different creative paths.”

The Top 50 Franchise CMO Gamechanger list was released on November 1, 2022 by Entrepreneur. For 45 years, Entrepreneur has been the definitive guide to the triumphs and challenges of the entrepreneurial journey. Through their cross-platform experiences, Entrepreneur serves as a media powerhouse at the intersection of culture, entrepreneurship and life.

For more information about Krystal, visit or follow them on Facebook and Instagram @Krystal.

About Krystal Restaurants LLC

Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.

Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company’s Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today’s Top-10 Best Regional Fast Food List. Krystal has also been named one of the “Most Craveable Burgers” and in 2022 was named a “Breakout Brand.”

For more information, visit or follow them on Facebook and Instagram.

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