Little Food, Big Returns.
Franchise With Kyrstal Today!
What Makes Krystal Special
Krystal is the only place where fast food lovers can satisfy their cravings with a menu of small, fresh-steamed, hot-off-the-grill choices. Whether they choose a classic or something new, guests always enjoy simple and consistent food. It's the foundation of our brand and it's what guarantees an excellent, delicious and CRAVEABLE experience.
Today, as we expand into new markets with new restaurant designs and our unique and tasty menu items, we still deliver a one-of-a-kind taste and experience—one we like to think would make Rody and Glenn proud.
540K Krystal Burgers sold per day
Nearly 300 Locations
24-hour sales in 4 distinct dayparts
Why Krystal
DURABILITY + CRAVEABILITY = PROFITABILITY
Krystal has a lasting tradition of providing a one-of-a-kind menu anchored by the cravable Krystal in a uniquely Southern dining experience.
Krystal has been Hot & Steamy since 1932.
We have a lasting tradition and a wide reach. At 300 restaurants throughout the South, guests come in for a one-of-a-kind menu, a uniquely Southern dining experience, and-of course-the iconic, cravable Krystal, served fresh off the grill.
Our Franchise community is robust, with 117 locations and growing. Get to know more or get started expanding your franchise portfolio with a legendary brand?
A History Of Great Taste
Things have changed a lot in the last 87 years or so, but at Krystal, not so much. Even during the Great Depression, founders Rody Davenport Jr. and Glenn Sherrill believed that a good meal at a great price—served with a smile at a clean restaurant—would attract customers and keep them coming back. Krystal has proven them right ever since. Sure, we stick to the classics, but over the years, we’ve never been afraid to innovate, adding a breakfast menu, chicken sandwiches, hot dogs, milkshakes (and more) to our enduring selection of delicious, iconic, little square burgers.
Today, as we expand into new markets with new restaurant designs and our unique and tasty menu items, we still deliver a one-of-a-kind taste and experience—one we like to think would make Rody and Glenn proud.
Trust Us, It's This Good
We're Here For You
Development & Construction
- Trade area analysis
- Site selection
- Analytics tool
- Site approval
- Proven project management process
Building Types
- In-line
- Food court
- Airport
- Kwik
Training
- Certified training locations
- Franchise owner and management training
- Grand opening training and beyond
- World class continued learning programs
Marketing
- Public relations activation at contract signing
- Grand opening marketing plan
- Ongoing marketing activation and public relations support
- Annual systemwide marketing calendar
Operations
- Dedicated field support
- Ongoing business plans
- Operational reviews
- Territory development
Grow & Evolve With Us
Combos For Success
1
US FRANCHISE UNITS:
110
2
SYSTEM WIDE SALES:
$306,802,570
3
TOP QUARTILE OF EXPERIENCED FRANCHISEES:
$1.45M AUV
4
FRANCHISE FEE:
$32,500
5
ROYALTY:
5%
OF GROSS SALES
6
MARKETING FEE
4.5%
OF GROSS SALES
Franchising Process
Day 1
1. Pre-qualification
- Submit inquiry about franchise opportunities
- Initial phone introductory call
- Submit franchise application
2. Initial Meeting
- Sign and return franchise disclose document (FDD) reciept
- Discovery day at Restaurant Support Center in Atlanta, GA
- Visit Krystals’ restaurants
- Meet Executive Team at Restaurant Support Center
- Discuss territory of interest
3. Joining Krystal
- Provide entity information of documents
- Complete territory and franchise agreements
- Legal review of documents
- Schedule closing to sign the agreements
Day 60
4. Opening
- Site approval process
- Construction begins
- Turnover
- Grand Opening!
Costs & Requirements
A perfect multi-unit Krystal owner candidate should meet the following criteria:
- A successful business history, restaurant experience preferred.
- A minimum net worth of $1,500,000
- Liquid Assets of $500,000
Investment requirements include:
- Total Investment: $450,000 - $1,400,000
- Does not include real estate, land, and site work costs
- Subject to change
- Franchise Fee: $32,500
Franchise owners are eligible for an incentive to open on schedule and a $10,000 discount
SITE CRITERIA
- Building size: 1,000 sq. ft.
- Frontage: 120 ft. (minimum)
- Parking spaces: 10
- Dining capacity: N/A
- Income median: $30,000-$70,000
- Per capita: $15,000-$35,000
- Traffic count: >25,000 ADT
- Population: 4,000-7,000 within one mile
35,000-45,000 within five miles - Transaction preference: Purchase | Build to Suit | Ground Lease
Site Options
- Double drive-thru
- High visibility
- Easy access
- Great signage
- Retail nodes
- QSR row
- Urban infill
- Community locations
- Retail end cap with drive-thru
Continued Support
Our start-up and ongoing training programs will instruct you and your staff in many aspects
of running a Krystal franchise, including:
- Minimum of 5 week training program with optional additional training
- Consistent scheduled visits from franchise business managers
- Marketing campaign specific options available
- Confidential manual guidelines and operating procedures shared with franchisees
- Quarterly meetings with the president and leadership team
- Ongoing marketing, financial,real estate training if needed
- Supply chain guidance and assistance
Newsroom
THESE 10 CHAINS HAVE THE COUNTRY’S MOST CRAVEABLE BURGERS
Jumping into second place at almost seven percentage points ahead of Burger King is Krystal, earning a high craveability score with 61.2% of respondents. While large burgers matter to Whataburger customers, fans of Krystal go for the brand’s mini burgers. They’re steamed with their buns to keep the texture juicy. A Krystal customer summed it up: “Craveable mini burgers!”
The Dublin Krystal will offer dine-in, drive-thru, online ordering, and delivery. The menu will feature all the craveable offerings of a typical Krystal, including the Original Krystal, Cheese Krystal, Chik®, Pups, Pick 5, combos, Sackfuls, handspun milkshakes, slushies, and more.
Former NY Giant Victor Cruz looks to score with restaurant venture
Cruz is partnering with the fast-food burger chain Krystal to bring the brand out of the Southeast for the first time in its 90-year history.
Krystal Appoints Industry Expert as New Chief Marketing Officer
Alice Crowder to Bring (Back) 25 Years of Innovative Expertise in Branding, Promotion and Engagement to Legendary Slider Brand
Founded in the Great Depression, this brand has stood the test of time.
Krystal Restarts Growth With First New Franchise Restaurant in 15 Years
Krystal Restaurants, the maker of the tiny burger, is growing again.
Former NY Giants Player Victor Cruz Becomes Krystal Franchisee
New York Giants former wide receiver Victor Cruz has announced his intention to partner with Krystal restaurants .
KRYSTAL WORKS ON AN A.I. THAT CAN UNDERSTAND Y'ALL
The burger chain has a compact new prototype and is about to test artificial intelligence that will take orders from customers with Southern accents.
Contact Us
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The average Net Sales figures and quartiles are based on unaudited financial information as submitted by Traditional franchisees that were open for at least 3 years as of December 27, 2020 and operated for the 51 weeks prior to December 27, 2020 as published in Item 19 of our October 11, 2021 Franchise Disclosure Document (FDD). As of December 27, 2020, there were 70 Traditional Krystal outlets in operation for three years or more that operated during the 2020 reporting period. The data is the reported average for the top performing quartile’s Net Sales generated during the 51 weeks preceding December 27, 2020. The top-performing quartile included 17 franchisees. Of these 17 franchisees in the top quartile and 70 franchisees in the Traditional reporting group, 5 franchisees exceeded the average Net Sales per unit reported by the top quartile. The average Net Sales for Traditional franchisees in the bottom performing quartile of this reporting group was $650,616. The bottom quartile included eighteen franchisees, and of these 18 franchisees, 9 franchisees in the bottom quartile exceeded this average, and a total of 61 franchisees in the Traditional franchisee reporting group exceeded the bottom quartile’s average Net Sales per unit. Some outlets have sold/earned this amount. Your individual results may differ. There is no assurance that you’ll sell/earn as much. Written substantiation for the financial performance representation will be made available to the prospective franchisee upon reasonable request. See Item 19 of our October 11, 2021 FDD for a definition of Net Sales, Traditional franchisees (i.e., outlets that are not located in non-traditional venues) and the 2020 reporting period, and for further information.