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SPB Hospitality announced its merger with Krystal today, adding one of the nation’s most iconic restaurants to its growing portfolio.

Source: Franchising.com Krystal recently signed a multi-unit franchise deal with new partner and seasoned restaurant professional Argus Wiley. Through this partnership, Wiley has purchased 21 existing Krystal locations and will be developing 15 new locations. “I’m familiar with the Krystal brand from having been a customer and eaten there on numerous occasions before becoming a … Read more

Krystal has big plans for aggressive expansion, and wants to bring along new, hungry franchisees. With a deep history going back 90 years, Krystal is an enduring brand. Its legions of dedicated fans have made it a household name throughout the Southeast U.S. Still, when Casey Terrell joined the team in August 2022 and became … Read more

Krystal executive joins first-ever ranking by Entrepreneur ATLANTA, GA — Krystal Chief Marketing Officer Casey Terrell was recently named a Top 50 Franchise CMO Gamechanger by Entrepreneur. This is the first time that the publication has released this list featuring the most influential marketers in franchising. Terrell has extensive food and beverage marketing experience with … Read more

New York Giants former wide receiver Victor Cruz has announced his intention to partner with Krystal restaurants to bring the brand out of the Southeast for the first time in its ninety-year history. The unprecedented announcement was made official at a formal signing event on November 8 at the Restaurant Finance & Development Conference (RFDC) in … Read more